This page contains a description of each of the 48 metaprogram patterns that the iWAM questionnaire measures. The following descriptions help you interpret the results of your iWAM Profile Survey Graphic Report. If you have questions or concerns, please contact your LAB Profile Consultant.

The first 16 scales, the operational factors, are presented as binary patterns. For each pair, the first scale is explained in normal type. The other scale is shown in italics.

OF1: Action Level: This person has a tendency to initiate. This person has a lot of patience.

OF2: Action Direction: This person has a capability to remain focused on a goal and maintain that focus over time. This person is motivated by finding and correcting problems.

OF3: Evaluation Reference: This person wants to decide for themself. They provide their own motivation. This person prefers to get the advice and opinions of others.

OF4: Task Attitude: This person is always looking for a better way; an alternative. This person is highly efficient when following procedures.

OF5: Task Orientation (Scope): This person works with and thinks about large 'chunks' of information. This person is detail oriented.

OF6: Communication Sort (Interaction): This person is focused on nonverbal communication. This person is focused on the content of the message itself.

OF7: Work Environment Type: This person wants to work with people around. They want to work alone.

OF8: Work Assignment Type: These people want sole responsibility for the work they perform. This person wants to share the responsibility with others, and prefers team projects.


The relationship sorting patterns indicate:

So1: Sameness: This person wants everything to remain the same.

So2: Evolution: This person wants things to evolve over time, and adapts to change easily.

So3: Difference: This person must have change.


The work approach indicates how one distributes the available time and energy over the following kinds of tasks:

Wa1: Use: This person simply begins the task; they work best when they can get the first step out of the way immediately.

Wa2: Concept: This person completely develops an idea or theory; needs time to think things through.

Wa3: Structure: This person organizes the resources; establishes lists and identifies the relationships.


The Temporal Processing patterns indicate how persons are oriented when thinking about time.

TP1:Past: This person concentrates on the past and uses experience to help make decisions.

TP2:Present: This person concentrates on the present, the 'now' and tends to be practical.

TP3:Future: This person concentrates on the future and tends to be a dreamer.


McClelland's Motivational Criteria: Is this person motivated by these three factors?

Mo1: Power: This person is motivated by situations where they have power, authority, and control over people and things.

Mo2: Popularity: This person is motivated by situations where people like them, they can participate in taking care of other people, and they can be a part of the group.

Mo3: Performance: (synonym: Achievement) This person is motivated by situations where they can achieve. They want to be noticed for what they have achieved.

The Norming Patterns are related to the 'unwritten rules' for the culture. How do people interact and what is expected of each other. We indicate the high end of the scale in normal type and the low end of the scale in italics.

N1: Assertive: people know the policies and rules and are willing and able to tell others know what they should do. They are not ready to tell others what to do.

N2: Indifferent: people have rules for their own lives, and these people don't involve themselves in other people's work habits. of other people. They care about others, and are concerned about other people's actions at work.

N3: Complacent: They are willing to follow the rules and policies of the organization.

When they know the rules, they are excellent examples of what the rules define as good conduct. They do not feel the need to conform to the organization's rules.

N4: Tolerant: people know the rules and policies for themselves but do not feel it is appropriate for them to impose those rules on others. They are intolerant of the actions of others.


The following 8 patterns indicate how a person is convinced. The first four represent the channels by which they gather information, and the second four are related to how the person massages that data to be convinced.

Co1: See: people must be able to see something to get convinced.

Co2: Hear: people must hear how, or hear about something in order to be convinced.

Co3: Read: people must read information or instructions to become convinced.

Co4: Do: people must actually do it in order to be convinced about something.

Co5: Number of Examples: people must have the data a particular number of times for them to be convinced.

Co6: Automatic: people only need a small amount or even partial information and they quickly project the rest of the information. Then, they decide based on what their projections.

Co7: Consistent: people are never quite convinced. They need to get information every single time to remain somewhat convinced.

Co8: Period of Time: people need to have the data remain consistent for period of time for them to be convinced.


The Interest Filters of the person indicate what the person needs to work with or manipulate to feel successful. It is what must be in the environment.

IF1: People: A High People person works best with people and their feelings.

IF2: Tools: A High Tools person works best with tangible tools and instruments.

IF3: Systems: A High Systems person works best with the process of things.

IF4: Information: A High Information person works best with facts and knowledge.

IF5: Money: A High Money person is concerned about money and keeping score.

IF6: Place: A High Place person is concerned about the geographic or social/political position.

IF7: Time: A High Time person is concerned about allotting time and keeping schedule

IF8: Activity: A High Activity person focuses on activity and needs to manipulate activities.


For more information, read a more general description of the 16 categories of metaprogram patterns.


last modified: 2015/Dec/09 18:14 UTC